Lu of Magalu, a virtual mascot-turned-celebrity in Brazil, earned over US$2.5 million in 2024, nearly 40 times more than the average human influencer.

Gwyneth Paltrow is the original anti-science influencer – and her success has come at a cost - IN FOCUS: She’s the Hollywood ...

Nisha Khatri is a dynamic marketing leader with over 12 years of experience in fashion, lifestyle, and digital transformation ...

As the landscape continues to grow and shift, Insider is seeking nominations for its inaugural list of rising stars in influencer marketing. Nominees must have at least one year of experience in ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also ...

Nishant Poddar is a visionary marketing leader and brand strategist with over two decades of experience driving growth, ...

It's not just a spend. It's an investment.Influencer marketing is a strategic partnership between brands and online influencers who wield immense power on social media. Here are three compelling ...

Small-business owner Molly Fedick and consultancy owner Alexandra Shadrow discuss influencer marketing. They discuss strategies for affordable influencer collaborations.

By building trust. As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

Social Media Influencer Marketing: Managing Risks Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce ...

Not every influencer will love your product offerings, and some influencer audiences are bought. This can make it hard to produce a solid marketing campaign, as your ability to control the ...

Late last month, Instascreener ran a piece highlighting the 2019 Influencer Marketing Report, which noted that brands in 2019 spent a total of $1.9 billion on this sector of marketing in the U.S ...