Since 2016, the dollars driving the industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, an Influencer Marketing Hub report found. The outlet estimated the ...

As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

Business Insider spoke with influencer-marketing professionals across the industry to learn how they're adjusting during the coronavirus pandemic. Business Insider Subscribe Newsletters ...

To overcome this, use a separate influencer marketing agency or run the influencer program directly. Structural Barrier No. 4: When Final Control Is Given To The Legal And Regulatory Departments ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a trendy way for companies to promote ...

Influencer marketing is certainly nothing new, but it is reaching a fever pitch and, in fact, the industry has increased by nearly $20 billion in the past seven years.

STOCKHOLM, April 04, 2025 (GLOBE NEWSWIRE) -- US influencer marketing is on track to surpass $10 billion in 2025, according to Emarketer. The researcher expected the industry to grow by 16% in ...