Since 2016, the dollars driving the industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, an Influencer Marketing Hub report found. The outlet estimated the ...

As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

Business Insider spoke with influencer-marketing professionals across the industry to learn how they're adjusting during the coronavirus pandemic. Business Insider Subscribe Newsletters ...

You’ll want to use either Instagram or TikTok for influencer marketing, as 30% of marketers said they receive the biggest ROI when working with influencers on Instagram. Size Many businesses are ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content ...

Influencer marketing is certainly nothing new, but it is reaching a fever pitch and, in fact, the industry has increased by nearly $20 billion in the past seven years.