How brands work with influencers is changing, says Issy Selby of PrettyGreen. And to get the most from any partnership, you need to make sure to nail the brief.

Influencer marketing can be a valuable strategy for brands to connect with their audience—but it comes with challenges, especially in times of heightened social issues and political polarization.

Types of Influencers: Nano, Micro, Macro, and Mega If you're sold on influencer marketing for your brand, the first step is deciding what type of influencer you'd like to work with—micro or macro.

TOP CONTRIBUTORS TO THE EVOLUTION OF INFLUENCER MARKETING MEASUREMENT Before we take a look at the ‘how,’ let’s take a look at the ‘why’ of how the influencer marketing industry has ...