Anyone who has followed the Kardashian-Jenners (me!) over the last two decades knows there is a shift happening in a corner ...

As brands drown their social media in rainbow colours, queer creators speak out on rainbow washing, and how genuine support ...

Top executives from Billboard’s Indie Power Players list and beyond weigh in on what moves the needle for artists in such a ...

Nearly 16 million Americans have the most deadly type of liver disease - metabolic dysfunction-associated steatohepatitis ...

Italian Brainrot is Gen Alpha’s surreal meme obsession-chaotic, AI-generated, and culturally addictive in 2025.

Nowadays, it takes less than a tweet or a post by the right influencer to spark a tsunami of reflective responses and a ...

From Performance-Only to Performance-Plus Prominent brands that have adopted an integration of influencer and performance marketing methods are names like Haleon, ONDC and BoldCare. Rather than ...

Publicis Groupe announced the acquisition of Captiv8, an end-to-end influencer marketing platform. Captiv8, ranked the top Enterprise Influencer Platform by G2, offers a unified data system ...

Publicis Groupe has acquired influencer marketing platform Captiv8 as it looks to supercharge its global creator marketing capabilities and bolster its position in social commerce. The acquisition ...

in a deal that steps up its push into influencer-marketing services. The acquisition is valued at $150 million, according to a person familiar with the terms.

“The media landscape has evolved significantly since Antenna was founded in the early 2000’s, with influencer marketing emerging as a critical and foundational storytelling platform.. For ...

ISBA and the Influencer Marketing Trade Body (IMTB) have announced a wave of 15 new brand signatories to the Influencer Marketing Code of Conduct. New signatories to the code – the fourth iteration of ...