Whether it's a silly video clip, interactive game ... Now that's some performance art-level stealth marketing! For all its creativity, the undercover approach has no shortage of critics claiming it ...

Having pursued a marketing education while developing his creative ... I saw a YouTube thing recently [from rock music ‘influencer’ Rick Beato] where a clip of Joe was taken out of context and ...

NEW YORK, April 23, 2025 /CNW/ -- HUNTER, a leading Stagwell (NASDAQ: STGW) marketing communications agency, today announced the launch of Bobbie, a new influencer and creator marketing solution ...

Influencer marketing has become a vital part of modern brand strategy. Yet, many brands continue to falter at one of the most critical stages: choosing the right agency partner. Choosing the right ...

“It will allow us to scale our influencer marketing activity, tap into new markets, connect with diverse communities and strengthen our position as a leader in the beauty industry.” GroupM ANZ ...

Influencer marketing continues to punch above its weight in 2025 (even though the year isn’t even halfway through) despite stiff competition from traditional advertising. Brands are getting ...

SAN FRANCISCO, April 14, 2025 /PRNewswire/ -- Collective Voice, a leading creator marketing platform, proudly announces it has been awarded the Gold TITAN Business Award for Best Influencer ...

Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results? Which B2B influencer content types are most effective? Respondents say the top ...

It will also enable L’Oréal to scale its influencer marketing activity, tapping into new markets, connecting with diverse communities in more meaningful ways, and strengthening its position as ...

The Cirqle is a performance-driven influencer marketing platform that leverages AI to help brands ... More identify high-impact creators, streamline campaign management, and maximize return on ad ...

Brands are only beginning to understand the true power of influencers, but in the coming years, influencer marketing will dominate brand strategy. Marketing is changing faster than the workforce ...