B2B influencer marketing has been a beneficial strategy for many businesses. It is a potent strategy for B2B businesses to raise their profile, enhance their reputation, generate new leads and ...

How brands work with influencers is changing, says Issy Selby of PrettyGreen. And to get the most from any partnership, you need to make sure to nail the brief.

Influencer marketing can be a valuable strategy for brands to connect with their audience—but it comes with challenges, especially in times of heightened social issues and political polarization.

That is why I love what I do. Marketing is holistic, implementing art and science. The balance of these components is illuminating.

Dive Brief: Influencer marketing continues to show signs of strength, with 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or ...

What are the tactical ingredients to create marketing magic in 2024? A new Reuters report says it’s all about the subtle interplay between the art and science of marketing.