Influencer marketing is certainly nothing new, but it is reaching a fever pitch and, in fact, the industry has increased by nearly $20 billion in the past seven years. Restaurants in particular ...

Influencer marketing continues to show signs of strength, with 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or service ...

influencing can be "a beautiful art form, and especially in marketing where it feels very organic and it feels very cultural-led". The double-edged sword Social media influencer marketing isn't ...

With the general public still feeling uneasy about AI usage, especially in art, organisations should ... and the Barbican have all embraced influencer marketing as part of their content and ...