Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment ...

Derby-based communications agency Penguin PR has appointed Danielle Williams as its newest account executive, strengthening ...

Creatorcult Media is an independent creator marketing agency bridging brands and the creator economy through data-led, ...

Erik Huberman, Hawke’s founder, didn’t start with a pitch deck. He started with frustration—his own. After building and ...

Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India ...

Influencer marketing surges as brands shift focus to content creators for authentic, direct consumer engagement and sales ...

India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...