Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...

India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and ...

You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers and brands to fall prey to them because of the nature of social media, where ...

Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India ...

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

Creatorcult Media is an independent creator marketing agency bridging brands and the creator economy through data-led, ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...

Randi Matthews joins the Mompreneurs podcast to talk about building her boutique social media marketing agency Multi-Hypen Media.