From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Artificial intelligence (AI) and machine learning have had a massive impact on digital advertising and will continue to transform this arena, particularly for SMEs (small and medium ...

Amazon, Apple and others resume advertising on X. This shows how business & politics mix and things can change quickly ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

The Boston icons, Affleck, Brady and Damon, formed a boy band and performed for Lopez in Dunkin's 2024 Super Bowl commercial ...

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

A complaint that garlic bread was not sold in a particular branch of Dunnes Stores has been upheld by the advertising watchdog.

Super Bowl commercial likability, what DeepSeek means for marketers, macroeconomic news and data in a nutshell, and more.

The TAM Celebrity Endorsement Report for 2024 found that male movie actors command 42% of the total ad endorsement market ...

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

The campaign features Danish model Mona Tougaard and was photographed by Inez van Lamsweerde and Vinoodh Matadin.

Discover how social media shapes the gaming and online casino industries, driving trends, fostering communities, and ...