Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

The TAM AdEx report on celebrity endorsements in 2024 found that nearly 50% of ads featured four celebrity couples—Akshay ...

In the dynamic digital age, where content creation has become a career for many, earning substantial revenue from social ...

Amazon, Apple and others resume advertising on X. This shows how business & politics mix and things can change quickly ...

The TAM Celebrity Endorsement Report for 2024 found that male movie actors command 42% of the total ad endorsement market ...

SEBI has issued a circular clarifying provisions related to regulated entities and persons engaged in prohibited activities, ...

Furthermore, when the advertising wallet is exhausted (designed to prevent immediate deflation), advertisers will begin ...

Jitika Gupta- marketing director, BigMuscles Nutrition, talks to Shailja Tiwari about the brand’s strategy to expand its ...

It’s a powerful skin care brand that flies under the radar, but it’s beloved by dermatologists and customers alike.

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

The Commission on Elections (Comelec) will soon require candidates to include talent fees of influencers and celebrities in their campaign expenditures in the May midterm elections.

Though “Heart Eyes” hits a rough patch in its initial minutes, opening on an obnoxiously over-the-top influencer couple ...