It has been nearly 50 years since Indiana University officially last had a mascot to call its own. But that could all be changing as soon as this fall across the IU Athletics landscape.

Despite having over 200 years to develop a brand and marketing, Indiana University lacks in one area— it has no mascot. It’s not for a lack of trying. During the 1900s, IU tested out a slew of mascots ...

Indiana had an official bison mascot in the late 1960s - to the degree that kind of branding was "official" at the time. The bison mascot is often seen in connection with football, and ...

Hoosier The Bison is back, baby. Indiana University’s official mascot – Hoosier The Bison – has returned to the IU-Bloomington campus after a nearly 60-year hiatus.

It’s a mascot, folks. Let your imagination run wild. One reason many believe a revival of the bison mascot could be in the cards is some of the branding that Indiana football has teased.

So instead of a live bison at games, a costume was quickly created for a student to wear as the Hoosiers mascot. That iteration of the IU Bison made just one appearance at the November 1965 game ...

After more than five decades on the sidelines, Indiana is bringing back a long-retired campus figure. Hoosier the Bison, IU’s former mascot, will make his public return Aug. 30 at the Hoosiers ...

For the last half-century Indiana Athletics has gone without an official team mascot, but starting this fall that will all change. On Tuesday, Indiana unveiled the return of the bison mascot, now ...

Hoosier the Bison returns to Indiana's campus decades after a very short-lived run in the 1960s. The mascot was introduced to the school in 1965, going through two redesigns.

Indiana football had a magical 2024 season under first-year coach Curt Cignetti, and in return has a shot at a national championship. No. 9 Indiana (11-1, 8-1 Big Ten) travels to No. 3 Notre Dame ...