"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

Under Hill, who joined in October last year, Nike is investing more into marketing focused on sports, with marketing spending ...

Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

In today’s saturated and multi-channel marketplace, understanding what truly drives your sales and marketing performance is ...

Nike plans to reduce its dependence on Chinese production to counter the impact of U.S. tariffs. The sportswear giant ...

Nuria Conde, a seasoned marketing professional with over 20 years of experience, has carved a distinctive path in the world ...

“For too long, marketers have been unable to attribute the impact of creator marketing on brand equity and sales performance, leaving a major gap in full-funnel measurement. We are thrilled to combine ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

Beauty industry pioneer Leonard Lauder, who transformed Estée Lauder Companies as CEO and president, has died at 92.

In a significant prelude to its formal launch on 1st July 2025, India Business House (IBH) has taken a strategic step to ...