Nuria Conde, a seasoned marketing professional with over 20 years of experience, has carved a distinctive path in the world ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

In B2B (business-to-business) environments, where transactions are high-stakes, decision-making cycles are complex, and ...

Under Hill, who joined in October last year, Nike is investing more into marketing focused on sports, with marketing spending ...

Nike plans to reduce its dependence on Chinese production to counter the impact of U.S. tariffs. The sportswear giant ...

The Marketing Society announced the winners of its 2025 GCC Awards on Tuesday, 24 June, at Atlantis, The Palm.

Following the early-May announcement of its intention to close its laboratory-grown diamond (LGD) jewellery business – ...

In a significant prelude to its formal launch on 1st July 2025, India Business House (IBH) has taken a strategic step to ...

Kellanova Senior Director of Intelligence and Insights Louise Cotterill and Chief Growth Officer Charisse Hughes talk about ...

“For too long, marketers have been unable to attribute the impact of creator marketing on brand equity and sales performance, leaving a major gap in full-funnel measurement. We are thrilled to combine ...

Hims & Hers Health, a telehealth company, offers direct-to-patient platform to distribute prescription drugs and OTC ...