Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Above-the-line advertising is typically marketing that is done by ad agencies and ...

Consumers are becoming increasingly savvy about AI-generated content, and how they react to it provides valuable information for brands looking to integrate AI imagery into their advertising.

“It’s still happening in advertising today and people aren’t aware of the imagery,” Wolfe said ... where they loved to cook their signature specialties. But in many cases, they were ...

For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish advertising future. Science fiction has no trouble imagining a central ...