Ad market set to hit Rs 1,476 billion by 2026 with 7.8% growth in 2025. Digital leads with 51% share, driven by video, social ...

With talk of a possible economic slowdown, numerous case studies have pointed out that marketers should not cutback on their advertising. Those advertisers that maintain their "share of voice" or ...

India's advertising market is set for big growth. By 2026, it may reach INR 1476 billion. India could be among the top ten advertising markets globally. Digital advertising is leading this expansion.

Last month, for example, Trump declared that gas costs “$5, $6, $7 and even $8 a gallon,” when there are big signs all around the country advertising gas prices a bit over $3. Maybe he doesn ...

The importance of reputation is growing, too. Online reviews are now a key part of a brand’s business model. Nearly 40% of consumers have come to distrust traditional advertising — think about ...