4+4: Ate. Four plus four is eight, or "ate." (See "ate.") Alpha male: Taken from animal ethology, an alpha male is the dominant member of a group of males, or just a male who is in charge.

"Gen Alpha: A cohort of influential tweens" unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands NEW YORK, March 19 ...

A majority of Gen Beta will live into the 22nd century. They'll be the first to grow up with AI, says Mark McCrindle, who coined the terms Gen Alpha and Beta.

Mark McCrindle, the demographer and social researcher responsible for coining “Gen Alpha” and “Gen Beta,” insists that the monikers have “no inherent meaning,” telling the Wall Street ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

NEW YORK--(BUSINESS WIRE)--Marketing transformation leader Razorfish announced its third piece of research examining the next generation of future consumers: Gen Alpha. The group has been ...