When people generate creative metaphors for scientific ideas, their brains shift through distinct patterns of neural activity ...

When it shows up in a sequence of three (i.e., as 444 ... that doesn’t mean you can’t tattoo the pattern in a vertical line. This tat is especially aesthetically pleasing, with its delicate ...

The diffusion of innovations theory describes the pattern and speed at which new ideas, practices, or products spread through a population. The main players in the theory are innovators ...