Seasoned marketing strategist Elliot Ambalo sheds light on the art and science of acquisition marketing, urging businesses to rethink how they attract and retain customers in today's dynamic digital ...

Samsung Ads, the advanced advertising arm of Samsung Electronics, today announced a major expansion of its award-winning GameBreaks portfolio.

Measurement a contentious issue; still no verdict on whether 'influencers' should be called 'content creators' or 'entrepreneurs'.

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Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works. The ...