That's a very good thing. It's what modern buyers want—as opposed to the aggressive sales funnel mentality. What's so inaccurate about sales funnels when we apply them to modern buyers? A few things: ...

If your social media content isn't growing your business, something is wrong. Create content that turns viewers into clients.

Sales also knows best which outreach actions to prioritize (i.e., call, email, LinkedIn request), how often to reach out and the ideal number ... prospects into the funnel — perhaps it’s ...