Dan Kelley uses an iceberg analogy for insurance coverage, and it goes like this: “The loss you see from an event is just the tip of the iceberg, but maybe 80% to 85% is underwater.

We’ve Already Hit the Iceberg The day after the Social Security trust fund runs out will be no different than the day before. Either way, more water will have flowed into the hull. Share Resize ...

Just about everyone has seen the iceberg analogy of success: What’s seen at the surface isn’t all that makes up the iceberg. It's the same with being an entrepreneur.