Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

With Maha Kumbh, ICC Champions Trophy, and WPL carving its niche, brands are spoilt for choice. But in mass reach, & recall, ...

Despite massive advertising investments, several brands struggled to make a lasting impression on Indian Premier League ...

According to TAM Sports’ data, an analysis of commercial advertising on TV during IPL 2024 shows a significant ... noting that “after the numbers thrown up on screen on JioStar, there might ...

MUMBAI: A new research report has revealed that throwing cash at just traditional TV spots during the IPL might not be the ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding ...

Sharad Kelkar is all set to make his comeback on television with an upcoming show, Tum Se Tum Tak. Read full story to know ...

Let’s talk about this actor who experience brutal trolling, started career with TV but later became a popular name after sharing screen space with Hrithik Roshan, Shahid Kapoor and more.