Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

With Maha Kumbh, ICC Champions Trophy, and WPL carving its niche, brands are spoilt for choice. But in mass reach, & recall, ...

Despite massive advertising investments, several brands struggled to make a lasting impression on Indian Premier League ...

MUMBAI: A new research report has revealed that throwing cash at just traditional TV spots during the IPL might not be the ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding ...

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, ...

Gabriel Macht posed for a dapper picture with his Suits L.A. co-star, Stephen Amell. The actor also mentioned the close friendship between their characters on screen.

Allu Arjun, who began his career as a child artist in 'Swathi Muthyam' with Kamal Haasan, is now a celebrated Telugu actor ...