Marketing is not customer service. While customer service is an important component of customer satisfaction, it does not ...

Integrated Marketing Communications (IMC): A strategic framework that unifies traditional and digital marketing channels to deliver consistent and coherent brand messaging.

MANILA, Philippines - The Polytechnic University of the Philippines - Manila is set to host the 33rd Grand AdClash, Be the SwaBEST: Tap Into True ...

Hair Works of Cosmetique Asia Corporation redefined hairstyle and hair care with 33rd Grand AdClash’s Integrated Marketing ...

Miranda, with six years at the agency, will lead healthcare expansion, while Abreu continues to head celebrity-led campaigns ...

Two integrated communication approaches should be used to support a product launch. A push strategy communicates product information through distribution channels such as distributors and retailers.

Most marketing and sales organizations do not have tight alignment and open communication, so correctly matching leads to their parent accounts is all the more important. A total of 50% of Sales's ...

Social Science and Humanities Theme Requirements All M c Cormick degrees require seven courses in the Social Sciences and Humanities. Because some of these courses must be thematically related, this ...