Two integrated communication approaches should be used to support a product launch. A push strategy communicates product information through distribution channels such as distributors and retailers.

The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

Full duplex (FD) communication has the potential to double the throughput of wireless links while occupying the same bandwidth of half duplex communication. To enable FD communication, the ...

The integration of power Internet of Things (PIoT) with integrated sensing, communication, and computation (ISCC) has become crucial for achieving hierarchical co-regulation and sustainable ...