What is IMC? Integrated marketing communication is an inter-field. Integrated marketing communications evaluate marketing strategy in the context of an organization’s goals and business ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

In today’s competitive market, it is crucial for brands to effectively communicate their message to their target audience. Integrated Marketing Communication (IMC) is a concept that has ...

Careers in Integrated Marketing Communications As the importance of IMC continues to grow, so do career opportunities in this field.

The second panel discussion at the Pitch Madison Advertising report brought in reputed professionals from various sectors to discuss and share insights on Integrated Marketing Communication under ...

Want to build a digital marketing career? You need tools. The Digital Marketing Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of ...

Getty Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership.

Integrated Marketing Communications: Introduction Integrated marketing communications (IMC) is a comprehensive marketing strategy to maintain a company’s requirements and objectives. By incorporating ...

An integrated approach helps your brand reach more consumers, and that means more potential customers and, in the end, more people actually buying what you're selling.

Integrated Marketing Communications (IMC): A strategic framework that unifies traditional and digital marketing channels to deliver consistent and coherent brand messaging.

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...