Yep, you read that right. Il Makiage claims its online shade-matching quiz can prescribe your shade with 90% accuracy, based on your answers alone.

But now, tech-focused cosmetics brand IL MAKIAGE says it's developed a shade-matching algorithm that's so effective it can find your perfect tone without even seeing your face.

Il Makiage and its foundation quiz offers a smart, easy way for you to find the right base makeup shade for your skin tone. After you take the quiz, you can pay $5 for a full bottle of the Woke Up ...

Is The Il Makiage Foundation As Good As People Say? We Gave It a Try to Find Out editor@purewow.com (PureWow) March 1, 2022 at 11:00 AM Value: 19/20 Functionality: 18/20 Ease of Use: 20/20 ...

I tried Il Makiage's concealer after first taking the brand's color-matching quiz. It gave me the correct shade and I was surprised by how well it covered my dark under-eye circles.

Oddity, the parent company behind Il Makiage, has made its second strike in beauty. The company, which counts strong technological capabilities as its key differentiator, is launching its second ...