Il Makiage went viral for its free, AI-driven foundation quiz. I tried it, and now I know how to choose the correct liquid foundation shade for my complexion ...

That meant my concealer collection never strayed from the same two products, until I tried Il Makiage's F*ck I'm Flawless ... and in order to get the right shade for you, you'll be prompted ...

Il Makiage has emerged as a notable player in the beauty industry, captivating consumers with its bold approach to makeup. Known for its high-performance products and extensive shade ranges ...

This is where the tech-led beauty brand Il Makiage comes in ... Using a PowerMatch algorithm, it helps you find your perfect shade of the Woke Up Like This foundation, which comes in 50 shades.

Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've ...

Eventually, she ditched the tutu, became a makeup artist, and in 1972 launched her own cosmetics line, IL-Makiage. She's since transitioned the company to the management of Alex Zalmanovich ...