This seemingly simple component actually provides approximately 80 percent of a bra’s overall support, making it the most crucial element in wireless design. Modern bands incorporate innovative ...

While Prada has proved herself an expert in making what’s old feel new again (hello, boat shoes), the bullet bra dates all the way back to the 1940s. In more recent history, the design is ...

Since 2024, a video has circulated online allegedly showing an "anti-cheating bra" invented in Japan. The bra is said to remain locked unless it detects a registered fingerprint, supposedly that ...

In 1893, for example, a woman named Marie Tucek was granted a U.S. patent for a ‘breast supporter’ bearing a design similar to the bra as we know it. And before the corset emerged as a go-to ...

The bralette featured barely-there straps, a purple silhouette with fuchsia details and a stacked bra design. The singer paired the sizzling piece with the Yitty Smoothing Lace Mid-rise Briefs ...

Reece Andavolgyi is a Los Angeles-based writer and editor. Her work has been featured on Makeup.com, Skincare.com, Popsugar.com, and more. Days of pent up frustration towards my stiff wire bra ...

Plus, the bra is designed to fit and flatter a wide range of bodies, with sizing ranging from 30A to 44G. Of course, it wouldn’t be a Victoria’s Secret bra without a little drama. An adorable ...

And, yes, sometimes the research includes looking enviously at pictures of celebrities like Florence Pugh looking effortless in the bra-as-top trend. At a photocall for her new film, Thunderbolts ...

With Ariela & Associates’ 30+ years of expertise in bra design and fit, and the recent launch of their Always On underwire bras, Wrann said they were happy to bring the same level of support to ...