ARMONK, N.Y. (CBS.MW) - IBM plans to announce Thursday that it will launch a new branding campaign to better advertise the consumer electronics products that make use of its technologies.

In the wake of a federal court decision allowing doctors to deny care to transgender patients based on the doctors’ religious beliefs, IBM has released a new rainbow logo — a twist on its ...

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ...

IBM revealed its new pride logo and reaffirmed its community to the LGBTQ community as legislators rolled out anti-trans legislation across the country.

As Nintendo delays the North American release of its game console by two weeks to Nov. 19, Big Blue says that each GameCube will include a logo promoting IBM technology.

The IBM logo in 2001: A Space Odyssey. YouTube. Copy Link Share Share Comment ... A Space Odyssey, is that HAL, the sadistic and hyper-intelligent computer, is meant to represent IBM.