Hugo Boss was late to discover the womenswear market, taking almost a half-century before introducing women’s fashion in 1998 after gaining prominence in men’s suiting in the 1950s.

Dive Brief: Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive.; The German fashion house ...

Hugo Boss started his clothing company in 1924. After filing for bankruptcy in 1931, he reached an agreement with his creditors to start again with just six sewing machines. He was a Nazi and ...

Yes, Hugo Boss is trying to recast itself as cool. Gen Z cool. Even in an industry where change is a given and brand reinvention is almost an annual occurrence, the attempted turnaround is extreme.