Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Contouring can completely transform your makeup look—but only if you have the right tools. Enter the makeup brush every ...

A make-up artist explains how to select the best blusher shade for you, plus our 10 favourite stick blushers to shop now from ...

“This is seriously the best concealer I’ve ever used,” says Social Media Manager Brooke Matalon. “It’s so skin-like and dewy, ...

"In some aspects, we've made a lot of progress. But there's still so far to go, and I’ve got to figure out a way to get there ...

For reliable, long-lasting coverage, Hourglass' Vanish Airbrush concealer is the one we default to.

The bathroom is one of the most frequently used spaces in your home, and because of its high traffic, it doesn’t take much for it to look messy. A little toothpaste left on the sink, damp towels ...

Superhero motherhood has never looked like a pregnant Sue Storm before, and The Fantastic Four: First Steps lead makes a big ...

Summer Fridays’ products also just became available internationally, which means Marianna finds herself more often than not ...

Could clothing monitor a person's health in real time, because the clothing itself is a self-powered sensor? A new material ...

Hailey’s opting to incorporate skincare-infused makeup into her routine, no surprise there as she’s the queen of skincare. The Kosas corrector’s ingredients list boasts a blend of hyaluronic acid, ...

Cosmopolitan Beauty Director, Keeks Reed shows us how to streamline your make up bag with the best multi use products perfect ...