AI agents change customer interaction rules. They provide 24-hour service, and one way they may help companies interact with consumers in cost-effective and relevant ways is by providing customized ...

CEOs extol the importance of being customer-focused and data-driven in their decision-making but too few make the time to ...

Industry experts at e4m Auto Marketing Summit 2025 explored how brands can leverage digital content and community-driven ...

In today’s highly competitive market, businesses are constantly searching for effective ways to engage consumers and build long-term loyalty. One of the most powerful tools available for fostering ...

Organizations are under constant churn today from new technology, changing customer expectations or competitive pressures. To succeed and adapt to these changes, one approach is to implement A/B ...

The development comes in the backdrop of a recent meeting between Musk and Prime Minister Narendra Modi during the latter's ...

The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

That customer engagement strategy is likely to be a hybrid model in the future, with reps engaging with HCPs both face to face and remotely, informed by circumstance and HCP channel preference ...

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

The available roles span across departments, including service advisor, parts advisor, service technician, service manager, ...

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...