Rethinking Customer Loyalty In A Brand-Agnostic World

Legacy brands once synonymous with everyday life are losing ground as Gen Z and shifting values reshape retail. Loyalty now ...
AdExchanger

The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the ...
Analytics Insight

How to Use AI in Marketing?

Overview: AI helps automate repetitive marketing tasks, such as email campaigns and data analysis.Machine learning enhances ...

How Retailers Are Using AI To Help Employees Better Serve Customers

AI is already reshaping how store associates work, but success depends on more than adopting the latest technology.

Webinar recap: Want to scale faster? Start with better data

In a fast-moving, cash-tight market, the ability to make faster, smarter decisions will give SMBs a competitive edge. And ...
NPR

Chili's has staged a remarkable revival in sales

The 50-year-old casual dining chain Chili's has posted five straight quarters of double digit sales increases. NPR's Mary Louise Kelly talks with Slate's Dan Kois about what's behind the brand's ...