Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

and different social media sites reach different demographics. For younger audiences, TikTok, Snapchat, and Instagram are good choices. For older users, go to Facebook and LinkedIn. After launching ...

Marketing and media management have become increasingly complex. Businesses of all sizes are faced with the challenge ...

Heineken is pushing consumers to unplug from social media with a new global campaign, “Social off Socials,” per details shared with Marketing Dive. The campaign includes partnerships with musician Joe ...

Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from ...

Mental health has become a global priority, reshaping how individuals live, companies lead and brands connect with the world ...

Audio-based apps are one of the hottest trends in the social media market. Since Clubhouse's rise in popularity, Twitter has introduced Spaces, Facebook has been testing Hotline, and Instagram and ...

If I had a dollar for every time a business owner told me, “We built a gorgeous site, but it’s not doing anything,” I’d have enough to buy a billboard in Times Square that no one in Charlotte would ...

Indy Clinton's new marketing campaign falls flat as she spruiks hair care products while wearing wigs and extensions: 'I'm ...

Sonam Pama, the head of marketing for the hydration brand, is steering the brand's transition from a cool, niche product to a staple in everyday wellness.

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Marcus Krzastek is in a hurry. In February, the long-serving VaynerMedia executive was promoted to oversee operations across its Asia-Pacific (APAC) and Europe, Middle East, and Africa (EMEA) regions, ...