She’s credited with popularizing Duolingo’s mascot, Duo the owl, on social media — and Parvez relied on Michaela Kron-Hags, Duolingo’s global marketing campaign director, for that success. Kron-Hags ...

Truly pioneering businesses are now beginning to harness the enormous power of social media. With hundreds of millions of people across the world over using social media on a daily basis, the ...

But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works ... like with any marketing campaign, they have goals and expectations ...

As a result, many people are getting into social media marketing as new opportunities ... re working on daily content or a social media campaign, you’ll find yourself needing to do things ...

and different social media sites reach different demographics. For younger audiences, TikTok, Snapchat, and Instagram are good choices. For older users, go to Facebook and LinkedIn. After launching ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

Students have various courses they can take that incorporate social media into the curriculum. One is called Marketing Your Skills ... last May’s successful campaign during Nurses Week ...

Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from ...

Digital marketing encompasses a wide range of channels and tactics, but some examples include posting or advertising on social media, creating an email campaign, or optimizing a blog post for SEO.