Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Did you know that you can play Roblox with a VR headset? It's not a widely known feature, as many households don't have a virtual reality device readily available. The first VR headsets required a ...

There is no shortage of games on the Roblox platform. Players spend hours playing a broad range of titles. These games appeal to a massive audience. Players can hang out with friends and meet new ...

When it comes to their children, parents are right to be concerned about online safety while playing video games like Roblox. Fortunately, Roblox offers safety settings that parents can enable to ...

Superbullet Studios pivoted from Roblox game development into building proprietary AI tools. The studio’s code editor integrates directly with Roblox Studio, cutting setup time to under a minute.

What are the Roblox The Takeover rewards and missions? The latest in a growing line of seasonal Roblox events tasks Robloxians with tagging a vibrant urban playground with their chosen crew. And like ...

The Roblox Takeover event brings 48 games, unique challenges, and free cosmetic rewards, including exclusive wings. Players can get four free wings: one by completing a Noob challenge, and three by ...

At age 7, Ethan Dallas began playing the online game, where he met Nate. Deadly abuse followed, said Ethan’s mother, who blames Roblox. Ethan Dallas at 15. He had played Roblox, an online game aimed ...

Just like the Netflix show, Squid Game, there’s a huge cash prize for winners of the Roblox Ink Game. If you want to earn money fast (also known as Won,) in Ink Game, this guide contains the best ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...

Los Bros is one of the rarest Brainrots in Roblox Steal a Brainrot. It's a crafting exclusive Brainrot, so you won't see it on the conveyor belt. Instead, you'll have to combine four other rare ...