Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Megan Malone is an Executive Coach and leads educational content development and training at Truity, a leader in personality assessments. Each person has a unique personality profile. Some people are ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

From record-breaking Olympians like Katie Ledecky and Simone Biles to entrepreneurs like Oprah Winfrey or Steve Jobs, some people just seem to have a knack for success: Think about the coworker who’s ...

When we talk about our personality, many of us treat it as a fixed, unchanging part of us. But the truth is our personality can evolve and often does, even without us deliberately trying. For example, ...

Julie Ragolia, stylist: If someone wants to find their personal style, they should get off of social media and walk through ...

Listen to more stories on the Noa app. Want to stay current with Arthur’s writing? Sign up to get an email every time a new column comes out. Perhaps all of that seems only natural, given the fact ...

Neurotic robots are a staple of science fiction. One study recently found that neurotic traits in a robot can make them seem more relatable. In science fiction, robots can be neurotic. Think "Star ...