Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Brands who understand the value of generating fame - even in low interest categories - will be in a stronger position to ...

The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create ...

Airtel Payments Bank is trying to turn “Safe Second Account” into a banking habit: keep savings in your primary bank, and ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said is “not a traffic driver.” ...

The pursuit of personalization — something all brands are very much focused on now — will be supercharged by the unmetered intelligence AI provides. In fact, he predicts that brands will come closer ...

The emergence of clipping shows just how much social media has changed since the early days as a platform for user-generated ...

Atlas promises to summarise web pages, mimic user clicks, and act as an intelligent research assistant, all without users ...

Perplexity just became the poster child for why insurers are backing away from AI companies — it got caught copying a mountweazel planted to expose data scraping. The post The latest AI-powered ...

Data tells us what’s happening. Storytelling tells us why it matters to those people," says Tristan Heaword, co-founder of ...