To introduce its Dhuno Cups to a traditional market, Mangaldeep crafted an immersive, tech-driven experience at a major Durga ...

Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by ...

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand ...

Think you’re spending too much time scrolling on your phone? You’re not alone. The average American adult logs over two hours a day on social media, while teens double that on platforms like TikTok ...

We live in a world where it’s becoming increasingly difficult to tell where reality ends and virtual life begins. Whether you’re donning a VR headset to explore new identities or endlessly scrolling ...

Right-wing users on social media on Tuesday were frustrated but not yet apoplectic about Jimmy Kimmel’s monologue. Things changed. By Stuart A. Thompson The conservative outrage over the late night ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

Ms. Baker-White is the author of “Every Screen on the Planet: The War Over TikTok.” For years, national security experts have been warning Americans that TikTok is a danger because it is too ...

Kelley Cotter has received funding from the National Science Foundation. President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from ...

OpenAI wants our social media feeds to feature even more AI. Its AI video generator Sora is getting its own social media app, powered by a newly updated version of its AI video model called Sora 2, ...