Creating a buyer persona is foundational to how you conduct your business and your digital marketing efforts. If you want your marketing campaigns to succeed and your products to sell, you need to ...

How to Build a Buyer Persona. To create a credible buyer persona for your target audience, you can use the following focus areas and questions as a framework for your checklist.

Meet Kylie Montgomery from Milwaukee, Wisconsin: Kylie is 25 years old, single, and has an older dog she rescued… ...

A well-crafted buyer persona should include: Basic demographic information like profession, age range, location, and gender. Personal values and sociopolitical motivators.

A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who represents your target audience. These personas should focus on customers who can drive the most revenue for ...

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica ...

A modern buyer persona is built on the framework of the 5 Rings of Buying Insight, as conceptualized by the Buyer Persona Institute: (1) Priority Initiatives and (2) Success Factors. Uncover the ...

A buyer persona is a fictional person to whom you give a name and who represents your target customer: same age, gender, socioeconomic background, and specific needs and behaviors.

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...