Email is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front ...

The way to make customers for life is to build a relationship with them, make them feel connected to your brand, and make them feel like a person, not a number. One of the ways to do this is by ...

Three ways to build rapport and gain the trust of your peers, clients and stakeholders Trust is the foundation of any relationship. We follow leaders we trust, buy products from companies we trust and ...

QUESTION: Although I research my customers and prepare my presentations in advance, I find it difficult to close the sale. What am I doing wrong? ANSWER: Trust is the basis of any meaningful and ...

Opinions expressed by Entrepreneur contributors are their own. Building a good relationship with a client, built on mutual trust and respect, can take a long time. However, there are ways to kickstart ...

People buy things from salespeople they like. If you employ empathic statements in a conversation with your customers, you will develop a rapport that will allow you to set the pace and direction of ...

Trust is the cornerstone of any successful client relationship. According to the annual trust survey by PwC, 74% of consumers say that they consider reliable customer experience to be the most ...

Though selling has evolved from bartering for resources to exchanging currency for products and services, the fact remains that salespeoples’ approach to selling hasn’t necessarily evolved with it.