Apps vs. websites: Overall, 34% of shoppers prefer retailer apps — but that's 50% among Gen Z, compared to just 18% of Boomers. Websites remain the preference for 43% overall, including 57% of Boomers ...

Customers expect instant updates, seamless checkouts, and personalized service in 2025. Today’s ecommerce businesses run on ...

Holiday ecommerce sales kept climbing in 2024, but the way shoppers spent—and the channels they used—shifted in ways worth ...

Where do you think all e-commerce businesses find millions of potential clients? Obviously, on social media. That's exactly the reason why social commerce is becoming an emerging shopping norm and ...