Sustainable lead procurement requires a clear framework that defines the audience, lead quality standards and internal ...

AI excels at analyzing massive datasets to uncover actionable customer insights. Through advanced algorithms, marketers can automatically segment audiences based on demographics, behaviors, ...

In the early 2000s, it was the internet companies. In the 2010s, mobile-first apps created massive economic shifts. Now, the ...

In today’s digital landscape, cold email outreach remains a vital tool for B2B companies aiming to connect with potential clients. This approach enables businesses to directly engage their target ...

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In this new environment, loyalty isn’t won with discounts or points alone. It’s earned through smart, seamless and ...

Let's face it: many B2B Customer Success initiatives are missing the mark. In an era dominated by subscription models and a ...

As artificial intelligence tools reshape big companies, these solo owners and small business founders are using AI to good ...

Game-changing technology from Zuant uses Matterport’s 3D photography to create an immersive virtual experience which seamlessly integrates with CRM. Zuant 3D transforms lead capture and maximises ...

Salesforce has announced that Vietcombank is implementing Salesforce’s Financial Services Cloud, CRM Analytics, Marketing ...

In today’s hyper-connected world, digital marketing is no longer optional, it’s essential. As consumers increasingly turn to search engines, social media, and online shopping, businesses must meet ...

Composable commerce's modular approach allows companies to integrate various independent technologies best suited to their unique needs. Unlike headless architecture, it does not require much back-end ...