Netflix’s gaming push signals evolution in transmedia storytelling and a new dimension of interactivity, particularly in a ...

As part of our Horizon Future Leaders series of interviews, we are connecting with the music industry’s next generation of ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting the voluminous rulebook of brand engagement.

As the meme coin market grows increasingly crowded with copycat tokens and recycled marketing, one project is breaking the mold by traveling through it. Troller Cat ($TCAT), now in Stage 4 of its ...

Through its industry-first AVOD loyalty program Club Canela, an expanded proprietary data offering Canela Audience Solutions, and new original content from Canela Studios, Canela Media continues to ...

Interactivity creates what ... formats to see which drives better engagement. Track completion rates to identify where customers might be dropping off. Pay attention to which interactive elements lead ...

As media fragmentation and signal loss reshape advertising, Amazon is betting on AI to stitch the funnel back together. At IAB NewFronts 2025, the tech giant advocated for AI-driven approaches for ...

Key metrics that showcase success in this category include brand recognition, net promoter score, digital metrics, lead ... advertising. Key metrics for this category include overall listens/watchers, ...

Web 1.0 lacked the interactivity we’re familiar with from today’s web ... Some early examples of web3, highlighted later, allow us to see where a decentralized future might lead. So, What is the ...

Other experience across over two decades in the advertising industry includes past roles at Instagram, Pandora and Yahoo, along with a stint in the agency space. Permission granted by Snap Inc. Snap ...

This move marks a departure from traditional ads, as it adds an extra layer of personalization and interactivity ... user interaction and engagement. With Sponsored AI Lenses, Snapchat is paving the ...

In gaming, engagement ... messaging and interactivity need to be mindful of the player’s time and attention. Opt-in ads, where players choose whether to engage with an ad, are one of the most ...