While Elon Musk drew applause at the annual right-wing political convention, they remained skeptical of the tech industry writ large.

ASAP Rocky is bringing a fresh set of eyes to Ray-Ban, as the iconic brand announced it tapped the rapper and fashion entrepreneur to be its first-ever creative director via a press release shared on ...

At any given moment, you're likely to find Snoop Dog wherever eyeballs (bloodshot or otherwise) wander, from T-Mobile ads and ...

The partnership kicks off with the launch of the Ray-Ban Black Out Collection, whose s Rocky had been sporting throughout his recent LA trial ...

A classic example of the coolness of eyewear, Marcello Mastroianni’s thick black glasses in 8 1/2 showed the world that an ...

Next year marks the 250th anniversary of the United States of America’s independence, and the Peoria Riverfront Museum has a ...

Tech billionaire Elon Musk made an appearance at the Conservative Political Action Conference (CPAC) on Thursday where he was ...

You'll probably still (physically) sweat, but these things will help prevent you (mentally) sweating the small stuff. View ...

Heaven Mayhem dropped two campaigns to accompany the launch. Mance jetted to Paris to style the frames for the shoot with ...

James Baldwin's wardrobe was a form of code-switching, a sartorial dialect he adapted to navigate different worlds.

The technology behind shades has changed over the centuries. From Inuit snow goggles to aviators to polarized sunglasses.