This article explores important facts about digital marketing and effective strategies that can really help businesses succeed.

Sacramento State’s Master of Science in Business Analytics (MSBA) prepares students to connect data and models to substantive business problems so effective business decisions can be made. This 100% ...

How to Master the Digital Playbook for Strategic Social Media Growth and Engagement - In today’s digital-first world, social ...

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing ...