Hootsuite acquires Snapchat analytics tool from Naritiv Ingrid Lunden 6:04 AM PDT · March 21, 2017 ...

We’re thrilled to integrate Snapchat functionality into the Hootsuite platform to help our customers take full advantage of this dynamic video network. Snapchat is the new TV.” Hootsuite is investing ...

Starting today, Hootsuite now allows photos and GIFs to be imported directly from Dropbox, Google Drive, Box, Microsoft OneDrive, and others to use when creating tweets, posts on Facebook and ...

Hootsuite, providers of a social media management platform, today announced its acquisition of the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company.

Google Analytics has an “ads personalization” feature that creates highly targeted marketing strategies based on audience demographic and behavior. That amounts to a more successful campaign.

Hootsuite today announced its second acquisition in less than a month. The Vancouver, British Columbia-based social media management provider acquired LiftMetrix, a social analytics vendor.

A sale would allow Hootsuite's venture capital backers to cash out at a time when cyber security and privacy concerns make social media analytics firms more popular with corporate clients ...

Hootsuite said the acquisition will bolster its existing social media analytics dashboard, Hootsuite Analytics. Written by Natalie Gagliordi, Contributor Feb. 22, 2017, 10:15 a.m. PT ...

2. Learn to love events. Google is leaning hard into a whole new segment of Google Analytics 4 called “ events.” So, what’s an event? Pretty much whatever you want (or need) it to be.

Google Analytics 4 is Google’s most modern website and app analytics offering; it replaced Universal Analytics on July 1, 2023. The tool allows an administrator to analyze how people interact ...

Google Analytics 4's navigation might look bare compared to Universal Analytics. But here's where you can find hidden reports in GA4. Google Analytics 4 may look simple on the surface, but there ...