Sugar Puffs are being given a makeover in an attempt to address parents' concerns about the amount of sugar in the cereal - and revive plunging sales. Rebranded as 'Honey Monster Puffs' after the ...

Kate Winslet features in Sugar Puffs commercial in which she transforms from innocent school girl into a lumbering Honey Monster.

Sugar Puffs' Honey Monster, Frosties' Tony The Tiger and ... Social media has changed the way kids interacted with the commercial world, with 96% of 12 to 15-year-olds spending more time online ...