Honey Monster Puffs will contain 8.6g of sugar – a cube and a half – in a 30g portion, down from the previous recipe which contained almost two cubes per portion.. Comparably, Coco Pops and ...

Cereal brand Sugar Puffs has been fully rebranded by Halo Foods as 'Honey Monster Puffs' to distance the product from its sugary past which is believed to be responsible for a recent slump in sales.

Honey Monster Puffs is to be relaunched with a fresh look, a new variant and 25% less sugar – more than a year after previous owner Raisio announced the reformulation and mooted NPD. The planned moves ...

From March, new Honey Monster Puffs packs will contain 22g of sugar per 100g - down by a quarter from the previous level of 29g per 100g of cereal. Article continues below ...

ICONIC breakfast cereal favourite Honey Monster Puffs – known to millions of adults as Sugar Puffs – is to get a healthy makeover next month as it slashes its sugar content by 25 per cent ...

The cereal was rebranded as Honey Monster Puffs after the yellow furry character that has promoted the cereal for decades. The puffs are now being made from a new recipe with less sugar and 20 per ...

The Honey Monster character was introduced in 1976 to help advertise the breakfast cereal formerly known as Sugar Puffs. He is well known for his catchphrase: “‘It’s all about the honey ...

Honey Monster returns in new Sugar Puffs spot. LONDON - The Honey Monster is returning to UK TV screens today to front a new campaign for Sugar Puffs. by Colin Marrs Sign in to continue. Sign In.