Cereal brand Sugar Puffs has been fully rebranded by Halo Foods as 'Honey Monster Puffs' to distance the product from its sugary past which is believed to be responsible for a recent slump in sales.

Sugar Puffs are being given a makeover in an attempt to address parents' concerns about the amount of sugar in the cereal - and revive plunging sales. Rebranded as 'Honey Monster Puffs' after the ...

Following a roll-out this month, Sugar Puffs will be known as “Honey Monster Puffs”, after the longstanding character used to advertise the product, the Honey Monster. Although the cereal’s ...

Honey Monster Puffs is to be relaunched with a fresh look, a new variant and 25% less sugar – more than a year after previous owner Raisio announced the reformulation and mooted NPD. The planned moves ...

Sugar Puffs were given a makeover in an attempt to address concerns about the amount of sugar and revive plunging sales. The cereal was rebranded as Honey Monster Puffs after the yellow furry ...

Iconic kids’ cereal Honey Monster Puffs has slashed sugar by 25% in one of the biggest shake-ups seen by the brand. Once renowned for the Honey Monster’s catchphrase “Tell them about the ...

The revamped Honey Monster Puffs will go on sale from the end of March in 320g, 450g and 626g packs with sugar cut by a quarter from 29g per 100g to 22g per 100g as had been intended by Raisio. GETTY ...

That's right, since 2014 Sugar Puffs have been called Honey Monster Puffs, a fact we've only been alerted to now that the cereal's current owner, Brecks Brands, has killed Honey Monster and ...

Halo Foods is throwing down the gauntlet to Kellogg’s in the race to slash sugar in breakfast cereals, with sugar in Honey Monster Puffs to be cut by a further 25% . The reduction will take the ...